Tuesday, November 1, 2016

ROLI launches BLOCKS, an affordable LEGO-like music creation system for everyone, at Apple Stores  around the world







ROLI launches BLOCKS, an affordable LEGO-like music creation system for everyone, at Apple Stores 
around the world

London (November 1, 2016) - ROLI, the music technology innovator, today launches BLOCKS, the most accessible and scalable music creation system ever made.
ROLI BLOCKS is a modular music studio that opens up the world of music-making to everyone. Each individual Block offers unique capabilities that let people create music in simple but far-reaching ways. The Blocks connect together to create customizable kits that suit any budget, skill level, and musical style. With a click of magnetic connectors, music-makers can now build their instruments as they go.
 
The Lightpad Block
Renowned artists including Grimes, Steve Aoki, and RZA are already making music on BLOCKS and creating signature soundpacks for BLOCKS musicians. Grimes - a composer, producer, and global superstar whose sound is redefining pop music - said, "ROLI BLOCKS will democratize music production. It's so intuitive and versatile. I'm always on the go, and BLOCKS is the most powerful mobile production tool I've ever used."
Three Blocks launch today. The Lightpad Block features a tactile, glowing surface that lets people shape music through presses, glides, and other natural gestures. The Live Block and Loop Block have controls that make it even easier to perform and produce in real time. BLOCKS is powered by NOISE, a free music app for iPhone and iPad that is now available at the App Store. NOISE connects to BLOCKS wirelessly over Bluetooth, becoming the system's sound engine as well as a standalone app.
Roland Lamb, founder and CEO of ROLI, and inventor of BLOCKS, said, "Many areas of life have been transformed by the digital. Music, though, remains a universal language that everyone understands, but only a few can speak. BLOCKS will change that, and enable people around the world to experience the joy of music-making for the first time."
The Lightpad Block, Live Block, and Loop Block are exclusively available at ROLI.com, Apple.com, and Apple Stores around the world. With a Lightpad Block retailing at $179 (£169.95) and the Live Block and Loop Block at $79 (£69.95), BLOCKS is extraordinarily affordable as well as powerful.
ROLI celebrates today with an event at the Steel Yard in London. Roland Lamb's keynote address and the world's first BLOCKS performance will be live-streamed on ROLI's Facebook page at 1800 GMT on November 1.
The launch caps an important year for ROLI, which has emerged as a leader in music technology innovation. The award-winning Seaboard RISE, a reinvention of the piano that has redefined the expressive capability of electronic instruments, has been adopted by a range of artists from Stevie Wonder to Meghan Trainor. ROLI acquired FXpansion, a London-based maker of audio software and virtual instruments, in September 2016.
Visit ROLI.com and watch BLOCKS films to see and hear how this modular music studio will give everyone a musical voice.
 
Make music anywhere with BLOCKS
The Lightpad Block and NOISE on iPad
Lightpad Blocks connected to the Live Block and Loop Block
The Lightpad Block connected to the Loop Block
About ROLI
ROLI is a leading music technology startup whose mission is to extend the joy of music creation to everyone. Its multi-award-winning Seaboard RISE and Seaboard GRAND - adopted by world-renowned artists including Stevie Wonder, Meghan Trainor, and A.R. Rahman - have redefined the expressive potential of keyboard instruments. NOISE, ROLI's free iOS app, turns iPhones and iPads into powerful and fun music-making devices. ROLI has raised over $50 million from leading investors including Foundry Group, Balderton Capital, and Founders Fund as well as Universal Music Group. "The most important company in music technology right now" (Music Tech magazine) is building a Connected Music ecosystem of hardware and software products that will change the way people create and enjoy music.

US Media Contact (for review units, interviews and images):
MusicMarcom_logo
Brian McConnon
Phone: 610-480-8360
Email address: brian@musicmarcom.com
@musicmarcom
Music Marcom, 3826 E CAT BALUE DR, PHOENIX, AZ 85050




Antelope Audio Launches 'Privilege Club' for Passionate Musicians, Featuring Incentive Discount Coupon for Membership



Antelope Audio Launches 'Privilege Club' for Passionate Musicians, Featuring Incentive Discount Coupon for Membership

Antelope Audio Fans Are Encouraged to Join Club for Exclusive Discounts, Access to Product Premieres and 'Behind the Scenes' Information


Santa Monica, Calif., October 31, 2016 Antelope Audio, a leading interface company specializing in Field Programmable Gate Array (FPGA)-based vintage FX modeling, announced that it is offering a 'Privilege Club' for passionate musicians and fans of Antelope Audio. By joining the club at http://antelopeaudio.com/the-privilege-club/, customers can receive exclusive discounts, access to product premieres, and 'behind the scenes' information on Antelope Audio products.


To join the new Privilege Club, customers are simply required to fill out a short survey describing how they work and the kinds of products they use on a routine basis. In exchange for their time and membership, Antelope is offering a 10 percent discount coupon to customers who register between now and November 15th, 2016. The coupon can be used for direct purchases from Antelope, or for purchases completed through an Antelope Audio authorized dealer (not to be combined with any other sales or offers).

"We initiated the Privilege Club as a way to thank our loyal customers," commented Marcel James, director of sales, U.S. for Antelope Audio. "Not only will we feature sale items and discounts, but there will also be special curated content and behind the scenes material from our expanding community of artists, producers and engineers."

The Privilege Club site is active now, and discount coupons will be sent to registrants between now and November 15th, immediately following completion of the user survey.  For more information, please visit http://antelopeaudio.com/the-privilege-club/, or to learn more about Antelope Audio, please visit http://www antelopeaudio.com.





About Antelope Audio
Antelope Audio is a leading manufacturer of high-end professional audio equipment and the pioneer in the adoption of Atomic clock generators, utilizing Igor Levin's over 20 years'experience in digital audio.  Antelope is the first to design a 1U 32-channel audio interface and a multi-channel portable interface with 12 mic pres. The company's customers include many Grammy award-winning sound engineers and some of the most renowned recording, mastering and post-production facilities around the globe.

# # #

All brands and trade names are the property of their respective owners.

Contact information:



Jeff Touzeau

Public Relations

Hummingbird Media, Inc.

(914) 602-2913




Maria Zharova

Marketing Communications

Antelope Audio

+359 2 43 915 45